At Williams-Sonoma, Inc. we’re proud of our commitment to use responsibly sourced wood in our products, supporting healthy forests and ecosystems. We have been ranked among Sustainable Furnishings Council’s Top 10 Global Leaders in Responsible Wood since 2018, and by 2021 50% of our wood will be responsibly sourced.
Pottery Barn is now strengthening this commitment to sourcing wood responsibly — setting a goal to plant three million trees by the end of 2023 in partnership with the Arbor Day Foundation. For each piece of indoor wood furniture sold beginning on December 31, 2020, Pottery Barn will plant one tree in regions of greatest need in the U.S. and abroad.
“As we welcome the new year, we’re renewing our intentions and taking the next step in our sustainability journey by setting an ambitious goal to plant trees. Trees and forests are a crucial part of the Earth’s ecosystem, and we are proud to announce this partnership with the Arbor Day Foundation in support of its mission to inspire the betterment of the planet, one tree at a time. This partnership will greatly impact our sustainability goals, bettering our brand and the community that welcomes us into their homes and our planet.”Marta Benson, President, Pottery Barn
The Arbor Day Foundation is the largest environmental nonprofit dedicated to planting trees. This partnership will restore vulnerable ecosystems and endangered forests and support the reduction of climate impact, leading to cleaner air and water while enriching lives. The eligible wood products include, but are not limited to, dining, bedroom, home office and bath indoor wood furniture containing at least 80% wood, excluding upholstery furniture.
“From providing a habitat for endangered wildlife to cleaning our air and water, trees and forests protect our necessities of life,” said Dan Lambe, President of Arbor Day Foundation. “With support from committed partners like Pottery Barn, we are restoring critical forest ecosystems around the globe, working to ensure that their impact will last for generations to come.”